Penticton Vees
THE VALLEY OF VICTORY

Built for those who show up early, skate hard, and stay late for the pour.

This collection captures the duality of the modern athlete, dialed in on the ice, effortlessly put together off it. Structured outerwear, sport-inspired tailoring, and refined off-duty pieces blur the line between competition and celebration. Where performance grit meets country club ease.

Inspired by Penticton’s lake-laced landscapes and wine estate culture, the collection blends athletic heritage with quiet luxury, clean lines, bold crests, and rich textures in deep vineyard tones. Hockey references are woven throughout: sleeve stripes, tonal appliqués, varsity collars, and details pulled from vintage team gear.

Made for the ones who wear their team pride beyond the arena, from rinkside to real life. Whether you’re chasing the puck or just the perfect pour, this is style built for all three periods… and whatever comes after.

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